Robin Williams and the Shazbot Over the First Podcast
Histories of technology have politics. The way we discuss the emergence and development of media technologies implicates the priorities and interests of those telling the story, and how we understand a technology’s meaning and potential.
Among podcasters familiar with the history of the medium, Dave Winer– the developer behind the RSS feed –is usually credited as the progenitor of the form. This past summer, however, this narrative was challenged by Podnews editor James Cridland–(good naturedly, I presume)–who suggested that the comedian Robin Williams may actually have been the first podcaster, predating Winer’s RSS (“Rich Site Summary,” or “Really Simple Syndication”) distribution model by a few months. These origin stories have important technical differences that lead to political repercussions: the Winer narrative envisions podcasting as open and decentralized, and therefore theoretically an inherently emancipatory technology. The Williams narrative, in contrast, locates the birth of the medium within a closed, corporate-controlled platform – which just might mean there’s nothing inherrently open or democratic about internet-distributed audio content at all.
Though both perspectives are undoubtedly “great white man” visions of the medium’s history–or more precisely versions of Susan Douglas’s “inventor-hero”–what’s particularly interesting here is how both views implicate a politics of what podcasts are and what they ought to be. Although this quarrel was a dispute between colleagues that was ultimately abandoned, I argue it’s well worth a deeper examination, as the ideological conflict at its center isn’t just about the past, but rather competing visions of podcasting’s future – over the continued flourishing or gradual eclipse of RSS.
Indeed, debates over the technical definition of a podcast, and over who was—and who was not–the first podcaster based on that definition, reveal anxieties among long-time podcasters and developers about corporate consolidation in the industry as well as the apparent irrelevance of technical distinctions to listeners and creators who may not appreciate the way in which walled gardens negate the very thing that makes podcasting so special. Likewise, to suggest that podcasting may have first emerged as a proprietary form may retroactively justify corporate platform enclosures in the present. And, though I’m just as suspicious of corporate hegemony as the next person, nuancing the early history of the medium can help us think through the distinctions between technology and cultural form.
In the consensus version of podcasting’s history, the emergence of the medium is typically traced to software developer Dave Winer’s publication – with significant contribution from the former MTV VJ and Internet entrepreneur Adam Curry– of RSS (“Rich Site Summary,” or “Really Simple Syndication”) version 0.92 in December 2000, which allowed for the distribution of digital audio files. The first podcast feed followed in January 2001, and, with the launch of Curry’s iPodder podcast aggregator and his program Daily Source Code in 2004, podcasting began to coalesce as both technology and cultural form. In the 20-odd years since, the medium’s technical infrastructure has remained essentially unchanged: RSS continues to be the predominant format of podcast syndication.
So this past July, when Podnews editor James Cridland cheekily suggested that it was not Dave Winer, nor “the podfather” Adam Curry, but comedian Robin Williams who had actually been the world’s first podcaster, industry graybeards were quick to push back on his claim.
Cridland’s argument went like this: As an early investor in Audible.com, Williams launched a bi-weekly talk show called RobinWilliams@Audible in early 2000 (several months before Winer’s pioneering RSS), which listeners could download onto their mp3 players. Subscribers who owned an Audible Mobile Player could even have RobinWilliams@Audible automatically pushed to their device. “Of course, that’s what the first podcast was, too,” Cridland noted, “something you downloaded to your computer, then synched to your mp3 player.”
The crucial distinction, however, was that RobinWilliams@Audible was not distributed via RSS. For some, this meant that the show was definitively not a podcast – and Cridland’s claim patently absurd.
On The New Media Show, for instance, Todd Cochrane, founder-CEO of Blubrry, and Rob Greenlee, VP of Libsyn, spent nearly eighteen minutes on the subject, recounting the early history of online file sharing and concluding that a podcast could only be a podcast if it used RSS. For Audible to suggest that they had been the first in podcasting (Cridland’s post relied in part on Audible founder Don Katz as a source) was ego-driven revisionism.
On Twitter (an ancient social media app where people used to go to eviscerate each other), Cridland’s article provoked a squall of exceptions, which generally argued that downloadable audio without RSS does not a podcast make; and though Audible’s platform may have been innovative, and even shared some characteristics with podcasting, the fact that its programs were limited to the company’s proprietary platform meant that they were definitively not podcasts.
Rob Greenlee, for example, replied to Cridland’s article by clarifying that Audible was a precursor platform for RSS, but that its audio programs were definitively not podcasting. When Cridland pushed back, noting the automatic download feature on Audible, Greenlee’s co-host Todd Cochrane replied that this feature still did not make RobinWilliams@Audiblea podcast; and he insisted that he wasn’t going to budge on this point. A minor flap ensued, which ended with Cridland resignedly saying that he wished he had never written the article in the first place.In the end, even Dave Winer got involved, arguing that a piece of downloadable audio media had to have an RSS feed and be open to anyone, using any client, to qualify as a podcast.
To get a sense of the response to Cridland’s article on Twitter, and to let participants speak for themselves, I have selected a sampling of replies to Cridland’s original tweet teasing the article and reproduced them below. The conversation is arranged roughly in chronological order.
Admittedly, this was a very niche dispute – a handful of predominantly white tech dudes arguing over which white dude(s) had been the first podcaster. After a day or two, they all moved on.
But however minor (and however much Cridland may have wished he hadn’t written the article), the flap over RobinWilliams@Audible is a useful lens with which to understand contemporary debates over the future of podcasting: about whether the decentralized and open RSS-based ecosystem will long endure, or whether walled gardens—“limited set[s] of technology or media information provided to users with the intention of creating a monopoly or secured information system“—will prevail.
To better understand, however, let’s back up a bit.
By the fall of 2000, Dave Winer had earned a reputation as a pioneer of web syndication – he had been credited with launching the first blog – and someone who, according to the podcaster and author Eric Nuzum, “believed in making systems open, democratic, and easily accessible,” pushing back against the trend toward centralization and proprietary control of Internet infrastructures.
On a trip to New York that October, Winer met up with Adam Curry, who had been closely following his work. Over several hours in Curry’s hotel room, the entrepreneur attempted to convince Winer that web syndication technologies could be leveraged to distribute audio and video files – a vision of the Internet as “Everyman’s broadcast medium” – if only the so-called “last yard” problem of slow DSL connections could be resolved. By his own admission, Winer at first didn’t quite understand what Curry had in mind, but he was open experimenting with using RSS as “virtual bandwidth” that could deliver large media files during off-peak hours. In January 2001, Winer successfully used an RSS enclosure tag to distribute a single Grateful Dead song (it was U.S. Blues), inaugurating the first podcast feed – though what he had created wouldn’t become known as a “podcast” for some time.
Though interest in RSS-delivered audio files was slow to develop (indeed, even Winer and Curry pursued other projects for a time), “it was not lost on … early adopters,” as Andrew Bottomley has observed, adding “that the technology shifted power to the audience and also opened up opportunities for more democratized radio production” (111-112). The days of corporate gatekeepers exercising oligopolistic control over the production and distribution of audio content seemed numbered; no longer would broadcasting be subject to an economy of scarcity. Theoretically anyone with web hosting, a microphone, and an RSS feed could set themselves up in the radio business.
Since those early days, RSS has become “the currency of podcasting,” to borrow a phrase from Dave Jones, Adam Curry’s Podcasting 2.0 collaborator. Indeed, as Cridland himself wrote in his primer, “What is a Podcast?,” technically speaking, a “podcast” is comprised of an audio file, without DRM restrictions, that is available to download, and is “distributed via an RSS feed using an <enclosure> tag.”
But RSS is not without its detractors. Last July, for instance, Anchor.fm co-founder Michael Mignano argued that while technical standards like RSS (or HTTP, or SMTP, or SMS) provide a “common language” that allows for the rapid spread of new technologies, standardization inevitably stifles growth. “The tradeoff,” he wrote, “is that a lower barrier to entry means more products get created in a category, causing market fragmentation and ultimately, a slow pace of innovation.” The consequence of this “Standards Innovation Paradox” is that even as podcast listening apps proliferate, because they must conform to the RSS standard, the differences between them are superficial. Proprietary systems, Mignano argued, offer an alternative, allowing developers the flexibility to build – and rapidly improve – dynamic user experiences.
Naturally, Mignano pointed to Spotify – which acquired Anchor in 2019 – as an example of how closed systems could break the “curse” of standardization: When the company began to expand from music to other forms of audio content, he wrote, there was some speculation that the company would launch a dedicated podcast app. But, “if they had done so, they’d have to contend with the aforementioned ocean of podcast listening apps which were all offering users roughly the same features that were limited by the standard.” Instead, “Spotify used their existing music user base inside of the existing Spotify app to distribute podcasts to hundreds of millions of users.”
But this framing soft pedals Spotify’s aggressive attempts to steer podcasting away from RSS and toward platform enclosure. As John L. Sullivan argued in a 2019 paper, Spotify’s emphasis on exclusive releases (which has included the removal of content previously available via RSS, like The Joe Budden Podcast), and its $340 million acquisitions of Anchor and Gimlet are all part of an effort to control distribution and “maximize the ‘winner take all’ functions of platforms.” More recently, Anchor has stopped automatically generating an RSS feed at the time of publication, making it an opt-in function (meaning that creators have to know what RSS is to have their podcast distributed to directories otherthan Spotify). “We’ve been able to replace RSS for on-platform distribution,” noted one Spotify executive at a recent investor event, “which means that podcasts created on our platform are no longer held back by this outdated technology.”
Given the challenges that platform enclosure poses to RSS, its defenders’ insistence that “it’s not a podcast if it doesn’t have an RSS feed, and it’s not a podcast app if you can’t add your own RSS feeds,” as an episode title of Curry and Jones’s Podcasting 2.0 puts it, is understandable. Or, as Cochrane declared on The New Media Show, “until you tear my RSS feed through my dead hands, podcasts technically are podcasts that are delivered via RSS.”
And understandable, too, is the prickly reaction to Cridland’s alternate history: To claim that RobinWilliams@Audible may have been the first podcast is to suggest that RSS – and the open and democratic values which it represents – are inessential; and more troubling, that proprietary systems are deeply rooted in the history of the medium.
Of course, there’s also the sticky fact that RobinWilliams@Audible premiered before the word “podcast” entered the lexicon. But even this history is messy. In his original coinage, the technologist Ben Hammersley applied the term to a variety of different forms of downloadable audio media, including Audible originals like In Bed with Susie Bright. According to this early conception, in other words, podcasting described a cultural practice rather than a specific distribution infrastructure.
It is likely, too, that technological distinctions are irrelevant to listeners. Citing data from Edison Research showing that a significant percentage of listeners use Spotify and YouTube to access podcasts (even though content on these platforms don’t meet the strict technical definition of a “podcast”), Cridland has suggested that, for most people, podcasting is simply “on-demand audio. Like a radio show, but on-demand.”
Likewise, the question of whom the first podcaster was is of narrow interest. “Who cares?” an exasperated Cochrane finally concluded.
But reviewing the pre-2004 history of downloadable audio media can open up questions of the interpretive flexibility of technology (how technological artifacts come to have different meanings for different groups of users) and rhetorical closure (when the need for alternative designs diminish) that the late Trevor Pinch and Wiebe Bijker identified as key concepts in the Social Construction of Technology.
And so, rather than arguing about whether RobinWilliams@Audible – or, for that matter, Cochrane’s audio file sharing on FidoNet in the early 1990s – was the “first” podcast, further examination of this complex genealogy suggests the more interesting questions of how and why online distribution of audio files was such a desirable goal that there were severalpaths to its development.
The flap over Robin Williams and the question of the first podcaster also gives us much needed insight into current discourse about corporate influence in the podcasting space. Also It provided a way for proponents of the decentralized Podcasting 2.0 movement to make a technological distinction between a desire for freedom and a desire for control. While the scuffle itself was short-lived, its dust is far from settling.
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Featured Image of Robin Williams (2008) by Flickr User Shameek (CC BY-NC-ND 2.0)
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Andrew J. Salvati is an adjunct professor in the Media and Communications program at Drew University, where he teaches courses on podcasting and television studies. His research interests include media and cultural memory, television history, and mediated masculinity. He is the co-founder and occasional co-host of Inside the Box: The TV History Podcast, and Drew Archives in 10.
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A Feast of Silence: Listening as Stoic Practice
In honor of International Podcast Day on 30 September, Sounding Out! brings you Pod-Tember (and Pod-Tober too, actually, now that we’re bi-weekly) a series of posts exploring different facets of the audio art of the podcast, which we have been putting into those earbuds since 2011. Enjoy! –JS
Zeno of Citium, the Hellenistic philosopher who founded the Stoic school at the turn of the third century BCE, once had this advice to give to a garrulous young man: “the reason why we have two ears and only one mouth is so that we might listen more and talk less.” The more we speak, Zeno was saying, the more self-absorbed and foolish we become; in learning to listen, we temper our own egos and attune ourselves to the truths of the world around us.
This piece of wisdom from a 2,300-year-old philosophy was a part of the marketer and best-selling author Ryan Holiday’s reflection on stillness and silence on the October 4 edition of his Daily Stoic podcast, a daily affirmational that brings listeners “a meditation inspired by the ancient Stoics illustrated with stories from history, current events, and literature to help you be better at what you do.” In citing Zeno, Holiday’s point was that while our highly mediated culture often rewards loudness, extroversion, and “hot takes,” we might do better to listen, and learn from others, rather than simply talk over them.
Over the past decade, Stoicism, which teaches that self-discipline, moderation, and emotional equanimity are key to overcoming hardship and living a good life, has had something of a revival as a self-help paradigm – and Holiday has been one of its most energetic evangelists. Articles in Vice, the New York Times, the Atlantic, the New Yorker, the Guardian, Forbes, Wired, and Sports Illustrated have all taken note of his influence among Silicon Valley tech workers, corporate executives, professional athletes, military personnel, and celebrities to whom he markets the philosophy as a “life-hack”; his six best-selling books on the subject, meanwhile, have positioned him as perhaps the most commercially successful author in a mushrooming genre of Stoic literature; and The Daily Stoic’s A-level guest list, which has included Malcom Gladwell, Camilla Cabello, Matthew McConaughey, and Charlamagne Tha God, has established Stoicism’s cultural cachet as a practical guide for living, and positioned Holiday as its authoritative interpreter.
Among the lessons Holiday draws from Stoicism, the practice of stillness (as his 2019 book puts it) is key: a way of quieting the mind, of “hear[ing] only what needs to be heard,” and really listening to the truth of the world in order to achieve the kind of tranquility (what the Greeks called apatheia) that will help us “think well, work well, and be well.”
With this emphasis on stillness, silence, and listening, it would seem quite appropriate that Holiday would turn to the aural medium of podcasting to proclaim the ancient wisdoms of Zeno, Cleanthes, Seneca, Epictetus, and Marcus Aurelius. Indeed, for the Stoics, listening was a foundational skill through which one cultivated the habits of discipline, self-control, and self-reflection that are the heart of the Stoic way of life (askesis); for it is in quieting ourselves and listening that we begin to open ourselves to the teachings of the masters and think about their application in our own lives.
And Holiday is hardly the only Stoic podcaster. As I write this, a simple search on Stitcher yields over 30 podcasts with “Stoicism” in their titles or descriptions, many of which have been updated in the past month (December, 2021), including the philosopher Massimo Pigliucci’s Stoic Meditations, Stoicism Discovery, Stoicism on Fire, The Sunday Stoic, The Stoic Handbook, The Walled Garden, Stoic Coffee Break, and Stoic Solutions.
Elsewhere, Stoicism has been promoted by self-improvement podcasters like the tech investor and lifestyle guru Tim Ferriss,and retired Navy SEAL and leadership coach Jocko Willink; and – perhaps unsurprisingly, given that the ancient Stoics were white men who emphasized values like rationality and self-mastery, which are typically coded as male – it has been advocated as a tactic for modern living by masculinity podcasters like Brett McKay and Ryan Michler.
Navigating this space can often feel like a small world (or, perhaps a promotional circuit): Holiday has been a guest on The Tim Ferriss Show, The Art of Manliness, and Order of Man, and has hosted Willink, McKay, and Ferriss on The Daily Stoic.
A full exploration of this network is outside my scope here. For now, I will consider the ways in which podcasting is particularly well-suited to Stoic askesis; and specifically, how the very act of listening – on our commutes, on long drives, at the gym, on hikes, and in moments of quiet meditation – constitutes what Michel Foucault (who himself drew upon Stoic texts in his later work on ethics) called a technology of the self: those techniques, “which permit individuals to effect by their own means or with the help of others a certain number of operations on their own bodies and souls, thoughts, conduct, and way of being, so as to transform themselves in order to attain a certain state of happiness, purity, wisdom, perfection, or immortality.”
Part of a larger project investigating the historical emergence of discourses of sex and sexuality in Western culture, Foucault in his later writings and lectures turned his attention away from the normative and disciplinary systems of subjectivation that had previously concerned him, and toward the study of ethical modalities by which individuals actively fashioned their own subjectivity. Focusing particularly on the ethical practices of the ancient world, he discovered a more autonomous framework for individual conduct, one that centered on self-imposed standards and daily habits rather than a prescribed moral code.
This precept of the “care of the self” (epimeleia heatou), Foucault maintained, could be traced from Alcibiades to the Imperial period, and had impelled individual Greeks and Romans (the free white men, at least) to embark upon their own stylized projects of self-transformation.
Among the practices that interested Foucault – and indeed, the one he understood to be essential to the “subjectivation of true discourse” – was the act of listening. In the first hour of his March 3, 1982 lecture at the Collège de France (published in English in The Hermeneutics of the Subject), for example, Foucault explained that listening is
the first move in as[k]esis … since listening, in a culture which you know was fundamentally oral, is what enables us to take in the logos, to take in what is said that is true. However, if conducted properly, listening also makes it possible for the individual to be convinced of the truth spoken to him, of the truth he encounters in the logos. And, finally, listening is the first moment of the process by which the truth which has been heard, listened to, and properly taken in, sinks into the subject so to speak, becomes embedded in him and begins to become suus (to become his own) and thus forms the matrix for ethos (p. 332).
This emphasis on listening, Foucault noted, is evident as far back as the Pythagoreans, who required initiates to spend five years in silence so as to be able to learn the community’s exercises, practices, and philosophical precepts. The themes of silence and listening were further developed in the culture dominated by Stoicism, Foucault noted, and emerged as a “new pedagogical game” that contrasted with the earlier dialogic model. Now, the master spoke, and the student listened.
But the nature of audition could be somewhat ambiguous for the ancients, Foucault explained, in that it was a passive (pathetikos) activity, yet it is the primary sense through which we receive the logos, the rational substance that the Stoics believed to govern the universe. In his treatise On Listening, for instance, Plutarch (46 CE – c. 116CE) wrote that it was imperative for young men cultivate the art of listening because they must learn to listen to the logos throughout adulthood, and so must learn to distinguish truth from the artifices of flattery or rhetoric. One must listen to the words of the master attentively, so that the logos might penetrate the soul. “The man who has the habit of listening with restraint and respect,” Plutarch wrote, “takes in and masters a useful discourse, and more readily sees through and detects a useless or false one, showing himself thus to be a lover of truth and not a lover of disputation” (On Listening, IV).
Perhaps the most striking of the texts Foucault discussed, however (see The Hermeneutics of the Subject, pp. 343-344), is Philo of Alexandria’s (20 BCE – c. 50 CE) description of the practices of the Therapeutae, a closed community of ascetics who renounced their earthly possessions in order to pursue “perfect happiness,” and the salvation of their soul (De Vita Contemplativa, §12). In his text, Philo takes specific note of the group’s elaborate banquet rituals, during which an elder comes to the fore and gives a discourse on philosophical doctrine or on sacred scripture (“teaching very slowly, lingering and emphasizing with repetitions, engraving the thoughts on the souls” [§76]). During these talks, the audience remained silent and motionless, adopting a precisely prescribed posture intended to fix their attention on the speaker, so that the discourse “does not stay on the tips of the ears, but comes through the hearing to the soul and there remains securely (§31).” In these feasts of silence, mastery of the body is the foundation of the care of the soul.
Though modern Stoic podcasting does not demand nearly this level of physical discipline of its listeners, we are nevertheless encouraged to incorporate podcasting into a daily ritual of silence and reflection – a new, digital feast of silence. As we listen through our headphones, in our cars, or in some other quiet personal space, we are joined in intimate connection with our hosts, who guide us in our contemplation of timeless Stoic wisdoms, engraving these thoughts in our minds so that we might have them ready at hand in order, as Holiday often says, to make them the principle of our actions.
It is this possibility of principled living that is perhaps at the heart of Stoicism’s twenty-first century appeal. As Elizabeth J. Peterson has written, in our age of seemingly perpetual crisis, Stoicism’s resurgence is undoubtedly due to its reputation as a practical guide for surviving difficult times. “Between President Trump, Brexit, the Middle East and the domestic issues in virtually every country,” she writes, “it’s not difficult to see why many people, across the world, need a source of clarity, calm, and fortitude.” (And that was before the pandemic, which occasioned a spate of articles explaining how Stoicism might help us endure a moment of profound uncertainty).
But the headlines aren’t the only source of our anxieties; we have plenty of it in our own lives. At a time of deepening economic precarity, in which we are routinely urged to become self-reliant, self-enterprising subjects in order to maximize our value in the marketplace, Stoicism offers a ready-made coping mechanism with a pedigree of centuries: at once a framework for cultivating emotional resilience, and a self-help paradigm for transforming ourselves into more disciplined, effective, and successful individuals.
When co-opted by late capitalist culture, when marketed as a “life-hack” and configured as an ethics of personal success, then, Stoic principles quite easily align with neoliberal imperatives that we endlessly labor on ourselves in order to better compete in an agonistic struggle for personal fulfillment and economic security. From this perspective, even the advice that we embrace stillness becomes a way of momentarily refreshing ourselves, only to return to work to “persevere” and “succeed.”
One of the most trenchant critiques of Stoicism is that by advising us not to concern ourselves with that which we cannot control (see Epictetus, The Discourses, 2.5.4-5), it is fundamentally a philosophy for living in the world as it exists, and not for challenging it (indeed, Stoicism’s popularity among the Roman elite indicates something of its congeniality with the established order). And while, as Sara Ahmed has written, “neoliberalism sweeps up too much when all forms of self-care become symptoms of neoliberalism,” it is nevertheless worth considering how an ostensibly self-directed ascetic practice is complicit in more hegemonic (neoliberal, patriarchal, and misogynistic) templates of subjectivity.
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Featured Image: “Marcus Aurelius Headphone Stand!” by JM3is3D @Etsy. Image used for purposes of critique.
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Andrew J. Salvati is an adjunct professor in the Media and Communications program at Drew University, where he teaches courses on podcasting and television studies. His research interests include media and cultural memory, television history, and mediated masculinity. He is the co-founder and occasional co-host of Inside the Box: The TV History Podcast, and Drew Archives in 10.
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SO! Podcast #78: Ethical Storytelling in Podcasting–Laura Garbes, Alex Hanesworth, Babette Thomas, Jennifer Lynn Stoever
SO! Podcast #79: Behind the Podcast: deconstructing scenes from AFRI0550, African American Health Activism – Nic John Ramos and Laura Garbes
Deep Listening as Philogynoir: Playlists, Black Girl Idiom, and Love–Shakira Holt
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